Digital Disruption in Transportation: Gojek's Entry and Growth in Makassar (2015-2020)
DOI:
https://doi.org/10.30872/yupa.v9i1.3312Keywords:
Gojek, history, development, MakassarAbstract
PT. Gojek Indonesia, a technology company founded in 2011 by Nadiem Makarim and Kevin Aluwi, introduced online transportation services to Indonesia, starting with GoRide, a modern motorcycle taxi service. This research employs a historical method with four steps: Heuristics, Criticism, Interpretation, and Historiography. Gojek officially began operations on August 8, 2015, receiving an enthusiastic response from the public. Its presence improved urban mobility, offering easy access and affordable rates, supported by professional and friendly drivers. Unlike traditional motorcycle taxis, Gojek provides both passenger and goods transportation services, as well as shopping and food delivery options. The Gojek application offers various services, including GoRide, GoSend, GoFood, GoCar, GoMart, and GoBox.. Gojek's entry into Makassar aimed to alleviate traffic congestion and improve mobility in the city. The company obtained necessary permits and coordinated with relevant stakeholders before launching its services. Gojek's presence has significantly impacted the transportation landscape in Makassar, providing a convenient, affordable, and reliable alternative to traditional transportation modes while also contributing to job creation and economic growth.
Downloads
References
Afif, M. S. Al. (2019). Skripsi: Pengaruh Kualitas Layanan Go-Jek Terhadap Kepuasan Konsumen Di Kota Palembang. Universitas Sriwijaya.
Almariah, N. (2019). Skripsi: Pengaruh Layanan Go-Food, Harga Dan Jumlah Order Terhadap Omzet Bisnis Kuliner Di Kota Jambi. Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi.
Amajida, F. D. (2016). Kreativitas Digital Dalam Masyarakat Risiko Perkotaan: Studi Tentang Ojek Online “Go-Jek. Jurnal Informasi Kajian Ilmu Komunikasi, 46(1).
Arfandi, A. A. (2019). Skripsi: Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Keputusan Konsumen Transportasi Online Di Kota Makassar. Universitas Negeri Makassar.
Ayu Aziah, & Adawia, P. R. (2018). Analisis Perkembangan Industri Transportasi Online di Era Inovasi Disruptif (Studi Kasus PT. Gojek Indonesia). Jurnal Humaniora Bina Sarana Informatika, (18): 151.
Darmadi, W. (2016). Skripsi: Dampak Keberadaan Transportasi Ojek Online (Go-Jek) Terhadap Transportasi Angkutan Umum Lainnya Di Kota Makassar. Universitas Islam Negeri Makassar.
Farida, N. (2014). Metode Penelitian Kualitatif dalam Penelitian Pendidikan Bahasa. Surakarta: Cakra Books.
Fatkhurohman, Y. N. (2018). Hubungan kemitraan antara perusahaan gojek dengan driver gocar di Yogyakarta dalam perspektif maslahah mursalah. Jurnal IAIN Surakarta.
Hendrastomo, G., & Dkk. (2016). Skripsi: Dilema Sosial Ojek Online (Gojek). Universitas Negeri Yogyakarta.
Iriani, T. Y. (2018). Analisis Dampak Layanan Go-Food Terhadap Omzet Penjualan Rumah Makan di Kota Malang. Universitas Pasundan.
Islamikov, J. (2018). Skripsi: Hubungan Hukum Para Pihak Dan Pertanggungjawaban Pada Jasa Go-Send Pt. Gojek Indonesia. Universitas Islam Indonesia Yogyakarta.
Istianto, B., & dkk. (2015). Transportasi Jalan di Indonesia dan Perkembangannya. Jakarta: Mitra Wacana Media.
Massire.xyz. (2021). Jumlah Unduhan 190 Juta+, Begini Cara Download Aplikasi Gojek Untuk Pengguna Android. Massire_Blog.
Notosusanto, N. (1985). Mengerti Sejarah. Jakarta: UI-Press.
Putra Agung Pratama. (2018). Skripsi: Tanggung Jawab Uber Motor Terhadap Penumpang Akibat Kecelakaan. UNTAG Surabaya.
Rochati Mahfiroh. (2020). Perlindungan Hukum terhadap Barang Kiriman Konsumen Pengguna Jasa Go-Send Instant Courier Melalui Tokopedia. Program Pascasarjana Fakultas Hukum Universitas Islam Indonesia, 5(1), 235.
Supriono, F. A. (2017). Pengaruh Persepsi Harga Dan Kualitas Layanan Terhadap Minat Pembelian Ulang. Jurnal Administrasi Bisnis, 50(2).
Syarif Hidayatullah, D. (2018). Skripsi: Eksistensi Transportasi Online (Go-Food) Terhadap Omzet Bisnis Kuliner di Kota Malang. Universitas Merdeka Malang.
Tim Pengajar Jurusan Pendidikan Sejarah. (2018). Pengantar Ilmu Sejarah. Makassar: Tim Pengajar.
Wachid, B. A. S. M. S. (2021). Skripsi: Analisis Dampak Peraturan Baru Ojek Online Terhadap Kesejahteraan Pengemudi (Studi Kasus Pada Komunitas Morfoza). Institut Agama Islam Negeri Purwokerto.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Achmad Idrus Al Islami, Arinda Choerunnisa
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
