ANALISIS KEPUTUSAN PEMBELIAN PRODUK TAS JIMS HONEY DI KOTA SAMARINDA

Mutiara Rahmah; Vitria Puri Rahayu; Noor Ellyawati

doi:10.30872/prospek.v6i2.4545

Authors

Mutiara Rahmah Universitas Mulawarman
Vitria Puri Rahayu Universitas Mulawarman
Noor Ellyawati Universitas Mulawarman

DOI:

https://doi.org/10.30872/prospek.v6i2.4545

Keywords:

Buying decision

Abstract

Purchasing decisions are important for the sustainability of a business, this study aims to determine how purchasing decisions are made at the Jims Honey Store in Samarinda City. This study is a descriptive study with a quantitative approach, data collection using a questionnaire with a sample size of 30 people, while data analysis uses descriptive analysis. The results of the study showed that purchasing decisions at the Jims Honey store in Samarinda City were high with an average value of 4.11 which is categorized as high. This purchasing decision is measured by five indicators, namely problem recognition, information search, evaluation of various alternatives, purchasing decisions and post-purchase decisions, where the results of the study show that all of these indicators have high and very high values because they are responded positively by respondents. The indicator that is least lies in searching for information through friends, this is because various online platforms make it easier for consumers so they don't have to ask friends to get product information.

Downloads

Download data is not yet available.

References

Bagida, D. L. (2021). Kualitas Produk Terhadap Keputusan Pembelian Sepeda Moto". Productivity, 2(2), 146-151.

Falentina, A. F., Gani, T., & Hasri. (2017). Pengaruh Model Pembelajaran Dan Motivasi Belajar Terhadap Hasil Belajar Kognitif Peserta Didik Kelas Xi Ipa Madrasah Aliyah Syekh Yusuf Sungguminasa (Studi Pada Materi Larutan Asam Dan Basa). Jurnal Chemistry Education Review Pendidikan Kimia PPs UNM, 1(1), 73-83.

Firmansyah, M. A. (2018). Perilaku Konsumen. Yogyakarta: Penerbit Deepublish.

Igir, F. G., Tampi, J. R. E., & Taroreh, H. (2018). Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Mobil Daihatsu Grand Max Pick Up. Jurnal Administrasi Bisnis, 6(2), 86-96.

Kotler, P., & Keller, K. (2016). Marketing Management. New Jersey: Pearson Education.

Maidina. (2021). Penelitian Survey. ALACRITY: Journal Of Education, 1(2), 20- 29.

Novianti, A., dkk. (2024). Pengaruh Electronic Word of Mouth, Citra Merek, dan Harga Terhadap Minat Beli Produk Jims Honey di Samarinda. Jurnal Manajemen dan Akuntansi, 13(1), 1-9.

Nurul, F., & Soliha, A. E. (2017). "Kualitas Produk, Citra Merek, dan Persepsi Harga terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic Honda". Jurnal Manajemen Teori dan Terapan, 10 (1). 1-10

Oktaviani, R., & Lusia, A. (2022). Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen Produk Jims Honey. Jurnal Ilmiah Aset, 24(1), 57- 65.

Putri, S. M. S. S. (2018). Makna Gaya Hidup “Brand Minded” pada Konsumen Sosialita. Jurnal PIKMA, 1(1), 78-93.

Putri, Y. A., & Damayanti, D. (2024). Pengaruh Harga, Citra Merek, Gaya Hidup dan Co-Branding terhadap Keputusan Pembelian Produk Jims Honey di Daerah Istimewa Yogyakarta. Jurnal Simki Economic, 7(1), 224-233.

Salma, L. (2021). Pengaruh Persepsi Terhadap Keputusan Pembelian Tas Merk Jims Honey (Studi Kasus pada Konsumen Toko Lingling Jims Honey Kota Kediri). Skripsi Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri Kediri.

Solomon, M. R. (2013). Consumer Behavior: Buying, Having, and Being. Boston: Pearson

Ulfakhatun, & Sunarjo, W. A. (2023). Pengaruh Brand Image dan Etika Bisnis Terhadap Keputusan Pembelian Pada Produk Jims Honey Pemalang. Jurnal Ekonomi dan Bisnis, 26(1), 59-69.