Ade Maulida, R., Sudarman, S. and Sutrisno, S. 2023. THE INFLUENCE OF PRICE AND SERVICE QUALITY ON THE DECISION TO PURCHASE OF REFERENCE BOOKS IN STUDENTS OF ECONOMICS EDUCATION PROGRAM 2020-2021. Educational Studies: Conference Series. 2, 2 (Jan. 2023), 276-282. DOI:https://doi.org/10.30872/escs.v2i2.1630.