IKLAN OBAT KESEHATAN PADA SURAT KABAR LOKAL  BINTANG BORNEO  EDISI JANUARI-MARET 1929

Darmawati Darmawati; Muhammad Azmi; Rizal Izmi Kusumawijaya

doi:10.30872/amt.v2i1.2733

Darmawati Darmawati Universitas Mulawarman
Muhammad Azmi Universitas Mulawarman
Rizal Izmi Kusumawijaya Universitas Mulawarman

DOI: https://doi.org/10.30872/amt.v2i1.2733

Keywords: Newspapers, advertising, health, medicine

Abstract

Medicines are an important element in health services. In order to guarantee the availability of medicines, effective and efficient medicine management is needed which is supported by financial resources, human resources, information management, facilities and infrastructure. The health needs of the community are exploited by health service providers by advertising their health services in the mass media. Advertisements offering health services are increasingly widespread in print media, local radio and television. In print media, they generally advertise in the form of classified ads (small advertisements) whose rates are relatively different for each drug. There are quite a lot of advertisers every day in certain newspapers offering various medicines such as Sanatogen, Kalzan, Aspirin, Abdijsiroop, Purol and so on. This research, which uses a case study method with a qualitative approach, aims to find out regulations regarding health service advertising and health service practices that are advertised through advertisements in the local newspaper Bintang Borneo.

Downloads

Download data is not yet available.

References

Hidayat, D. R., & Abdullah, A. (2014). Fenomena iklan baris kesehatan di surat kabar lokal. Jurnal Kajian Komunikasi, 2(2), 138-147.

MAYASARI, D. (2016). ANALISIS ISI PELANGGARAN ETIKA PARIWARA INDONESIA (EPI) DALAM IKLAN BARIS PRODUK KESEHATAN DI KORAN TRIBUN JOGJA EDISI OKTOBER 2015 (Doctoral dissertation, Universitas Muhammadiyah Yogyakarta).

Koran Bintang Borneo. (1929). diterbitkan oleh W.SMITS . Banjarmasin

Lindlof, T. R. (1995). Qualitative communication research methods. Thousand Oaks, CA: Sage Publication Inc.

McQuaill, D. (1987). Mass communication theory. London: Sage Publication Inc Muhadjir, N. (1996). Metodologi penelitian kualitatif. Yogyakarta: Rake Sarasin. Mulyana, D. (2006). Metodologi penelitian kulaitatif. Bandung: Remaja Rosda Karya.

Musman, A.& Sugeng, W.A. (2011). Marketing media penyiaran (bukan sekedar kecap). Yogyakarta. Cahaya Atma Pustaka. Trisnanto, A. (2007). Cerdas beriklan. Yogyakarta. Galang Press. Winarno, B. (2008). Rumah iklan. Jakarta. Kompas

Ramadani, J., Rizal Izmi Kusumawijaya, & Muhammad Azmi. (2022). ANALISIS IKLAN KESEHATAN PADA KORAN BINTANG BORNEO TAHUN 1930. Amarthapura: Historical Studies Journal, 1(2). https://doi.org/10.30872/amt.v1i2.2726

Melati, R. (2018). Pengaruh persepsi tentang advertorial produk kesehatan di koran pada sikap konsumen. Jurnal Sains dan Kesehatan, 1(10), 561-569.

Kristiana, L., Andarwati, P., & Nuraini, S. (2013). Kajian Regulasi Iklan Sarana Pengobatan Tradisional di Surat Kabar. Buletin Penelitian Sistem Kesehatan, 16(1), 21374.

Muhadjir, N. (1996). Metodologi penelitian kualitatif. Yogyakarta: Rake Sarasin.

Dewan Periklanan Indonesia. (2005). Etika Pariwara: Tata Krama dan Tata Cara Periklanan Indonesia. Dewan Periklanan Indonesia, Cetakan ketiga, 2007